Darrin Smith

Digital Marketing Manager (Contract)

Law Office of J.D. Smith · Remote

Owns the firm's digital marketing program, setting priorities across websites, SEO and content, lead-generation journeys, intake workflows, and performance reporting.

• Manages a portfolio of niche legal sites, including SeattleRideshareLawyer.com, SeattleBikeLawyers.com, SeattleDogBiteLawyer.com, and RideClaim.co.
• All ten tracked target queries across the young Seattle sites reached page one within roughly four months; the rideshare site separately reached #1 for six target queries (October 2026).
• Uses search, analytics, ranking, and lead-path performance to set priorities and explain results to attorneys and staff.

Digital Marketing Manager & Consultant

Crockett Law, P.C. · Houston, TX

Digital Marketing Consultant (Contract) · 2014 — Aug 2017; May 2019 — Present
Digital Marketing Manager · Aug 2017 — May 2019

A client since 2014, including nearly two years carrying the Digital Marketing Manager title.

• Managed the firm's digital marketing program during the staff role and continues to lead work across website, organic search, PPC and radio support, social, email, photography, and video.
• Built a PHP/MySQL searchable database of roughly 16,000 Texas employers without workers' compensation coverage for lead generation and business development.
• Grew the firm's local Facebook audience by 350 followers in 48 hours with a localized campaign.

Founder, Web Development & Lead Generation

HeyDarrin · Austin / Remote

Web, SEO, and lead-generation strategy and execution for law firms and local service businesses.

• Leads engagements from positioning and conversion strategy through responsive websites, landing pages, content systems, and launch.
• Build SEO and lead-generation programs with search intent, conversion paths, analytics, and technical implementation treated as one system.
• Use AI as a production multiplier for research, QA, prototyping, and development while retaining human review and final creative judgment.

Founder & Principal

Spectacle Marketing & Design · Remote

Built and ran an independent web, marketing, and creative agency serving law firms, professional services, local businesses, and organizations.

• Owned client strategy and delivery from discovery and scope through design, development, launch, optimization, reporting, maintenance, and training.
• Redesigned the website for Swartz Campbell, a multi-office regional defense litigation firm: converted a legacy .NET site to WordPress and rewrote all 80 attorney biographies. The firm is still on WordPress today.
• Created database-driven interfaces, campaign assets, brand materials, photography, video, and search programs around client goals.
• Managed client relationships directly and coordinated supporting specialists when projects required a broader production team.

IT Project Manager / Legal Technology

The Middleton Firm LLC · Savannah, GA

Legal-technology, project-management, vendor, and litigation-support work inside a plaintiff-side law firm.

• Managed vendors, office technology, backups, remote access, upgrades, and day-to-day staff support.
• Negotiated and implemented office-wide technology upgrades substantially under budget.
• Built a time-sensitive litigation report/package that helped the firm secure co-counsel under a compressed deadline.
• Preserved contemporaneous intake and communication records later used with an affidavit to rebut an allegation of improper client solicitation.

Administrative / Legal Technology Support

Ward Smith PLLC · Seattle, WA

Administrative and technology support for a boutique legal practice handling high-damage personal-injury and wrongful-death matters.

• Supported daily legal-office operations, client communication, documents, and technology needs.
• Worked in an environment where accuracy, confidentiality, and fast response mattered.

Legal Assistant / Technology Support

Stritmatter Kessler Whelan · Seattle, WA

Part-time legal-office and technology work beginning while still in high school.

• Troubleshot printers and day-to-day office technology for legal staff.
• Digitized large collections of legacy microfiche and VHS materials into more usable electronic formats.
• Built early experience working inside a professional legal environment while learning technology hands-on.